As the user base grows, Roblox monetizes the community by having a share of the developers' income and charging a commission on conversions of Robux, the currency used on Roblox's platform. These high-quality games, in turn, attract even more users to Roblox's platform.Īdditionally, Roblox's platform has a social element allowing users to invite their friends, further contributing to its growth. With this vast user base, Roblox has no problem attracting and retaining the best game developers to build high-quality games for users. While the industry is relatively young, Roblox has been operating in it for years, giving the company a competitive edge against its peers.įirst, Roblox has a solid community of developers and a massive user base. Roblox is riding on a colossal metaverse trend - according to a report by JP Morgan, the market opportunity is estimated at over $1 trillion in revenue.
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